The founder and CEO of one of the UK’s fastest-growing direct-to-consumer cosmetic firms, Absolute Collagen, Maxine Laceby, shares with Business Matters what motivates her.
What are you doing right now?
Absolute Collagen is an award-winning company, and I am its founder and CEO. We produce and sell potent liquid marine collagen supplements that prevent the telltale signs of aging and enhance the condition of the skin, hair, and nails.
Daily consumption of the sachets, which are rich in marine collagen, promotes thicker hair, healthier-looking skin, and lowers joint discomfort and muscle deterioration. It also increases lean muscle mass and energy levels, supports normal digestion, and benefits liver health.
Driving the firm ahead, considering international expansion, and new product development are my current areas of concentration within the company.
What motivated you to start your business?
I started paying attention to what I was putting into my body around four years ago, and bone broth was the ‘thing’. I began making my own batches in my mother’s kitchen using items like pig trotters and chicken feet. My aches and pains went away right away, and my skin looked young and vibrant. I also felt better right away.
I quickly learned that the collagen in the bone broth was what was generating these effects after starting a thorough research project. My buddies began pounding on my door for the substance as soon as I started making huge vats of soup, earning me the reputation of the neighborhood collagen dealer.
I grew weary of the work involved and began to consider how I could simplify this for myself. At that point, I made the decision to package the product in sachets in order to make it as simple and practical as possible. The best collagen available is type 1 marine collagen, which I learned during my study and knew I wanted to use in my products. Absolute Collagen was created at that point!
Who do you look up to?
Every single woman who came before me has fought hard and shouted loudly to have my existence in the business world recognized.
What characterizes your business strategy?
Absolute Collagen is guided by my personal ideals and principles, and we live by the mantra “SIR.” At every stage of their Absolute Collagen journey, we believe that every single one of our customers deserves to feel Safe, Important, and Respected. We sell direct to consumer goods on our website in part because of this.
It means that we can control every part of the customer experience and guarantee that it is positive in every way. Client service is very important to us, thus we make sure that every single comment or question from a customer is heard, acknowledged, and individually addressed.
Is there anything you would have done differently looking back?
Absolutely not; everything I’ve done has brought the company and me to our current positions in this industry.
What words of wisdom would you provide to a beginner?
Create your brand’s voice and personality by writing your brand bible. What you stand for and who you are. This is what I’m saying because your values and ideals will certainly come through, and your brand will define who you are. Be careful since it’s possible that if you take corners in your personal life, you’ll do it in business as well.